01
Strategy
Local SEO Audit Checklist: What to Check and What to Fix First
A practical local SEO checklist for finding visibility, relevance, trust, conversion, and measurement problems in the right order.
Read the guide →Edge insights
Practical ideas for salons and spas.
Clear guidance on ads, websites, local search and booking tracking.
Field notesStrategy · Maps · ReputationWritten for business decisions
Featured guides
Start with the decisions that matter.
Each guide translates local-search mechanics into actions, tradeoffs, and measures a business leader can use.
02
Google Maps
Google Business Profile Optimization: A Practical Guide for salons and spas
A practical guide to accurate business information, services, photos, reviews, links, maintenance, and measurement.
Read the guide →03
Multi-location
Multi-Location SEO: What to Standardize and What to Manage Locally
A practical guide to shared location data, local depth, responsibilities, and reporting for multi-location teams.
Read the guide →Free check-up
See where your bookings leak.
Tell us about your salon and we'll send back the fixes that matter most.