Built for salons & spas
Meta ads that bring your salon’s work to new clients.
Put your salon or spa in front of nearby clients on Instagram and Facebook.
Built around your salon
Meta Ads Management
Meta Ads can fit a business that needs to introduce an offer, learn which audience and creative earn meaningful action, or support a considered purchase. Engagement is useful context; it is not the same as a customer.
- Campaign strategy and account structure
- Audience, retargeting, and offer setup
- Campaign copy and creative adaptation
- Conversion-tracking review and monthly reporting
Who it helps
A fit for offers that need discovery and testing.
Meta can help put a relevant offer in front of potential customers on Facebook and Instagram. The strongest next step depends on the offer, creative, audience, follow-up, and the action the business can measure.
Retargeting where the available consent and tracking support it
A website inquiry path or lead form with clear follow-up ownership
What Edge does
Manage the campaign and the learning loop.
The current Meta Ads package covers campaign strategy, account structure, audience and retargeting setup, offer setup, tracking review, creative adaptation, weekly budget and performance optimization, and structured testing with monthly reporting.
Test the message and creative against meaningful customer actions
Keep lead forms and website inquiry paths distinct
Use lead-quality feedback to guide the next test
What stays separate
Know what the fee covers before a campaign starts.
The current $999 per month management fee does not include the advertising budget paid to Meta. Net-new photo or video production and other separate creative or landing-page work remain outside the package when the approved scope excludes them.
Reach and engagement do not equal inquiries
A lead form submit does not guarantee a qualified customer
Meta campaigns do not buy improved organic rankings
Pricing · Management fees
Ads that fill the chairs.
Ad spend is paid straight to Google and Meta, and never mixed into our fee. Base scope is one location.
ADS · G
Google Ads
Catch clients already searching nearby
- Search and Maps campaign strategy
- Keyword, match-type, and negative-keyword management
- Ad copy and extension optimization
- Conversion tracking and landing-page review
- Weekly bid, budget, and search-term optimization
- Monthly lead and efficiency reporting
ADS · G + M
Google + Meta
The full booking engine for one salon
- Everything in Google Ads Management
- Everything in Meta Ads Management
- Both channels in one monthly report
- Ad spend paid to each platform
ADS · M
Meta Ads
Fill quiet days on Instagram and Facebook
- Campaign strategy and account structure
- Audience, retargeting, and offer setup
- Pixel and conversion-tracking review
- Campaign copy and creative adaptation
- Weekly budget and performance optimization
- Structured testing and monthly reporting
Proven first at Element Nail Bar
Systems shaped inside a real salon group.
Element Nail Bar is owned by EDGE's founder.
Google ratings as of Oct 28, 2026. Follower counts from the public profiles on Aug 13, 2026.
Your questions
Clear answers before we start.
Is advertising spend included in the $999 fee?+
No. The $999 per month fee covers the listed Edge management work. The media budget paid to Meta is separate.
Can Meta Ads guarantee sales or return?+
No. Edge can establish a test and measurement plan, but outcomes depend on the offer, audience, creative, follow-up, market, and data available.
Free check-up
See where your bookings leak.
Tell us about your salon and we'll send back the fixes that matter most.