Services · Built for salons & spas

Ads first. Everything else that keeps the book full.

Google and Meta ads are where we start. Local SEO, a booking-ready website, social and reviews are there when your salon needs them.

Helping salons and spas grow, city by city.

Pricing · Management fees

Ads that fill the chairs.

Ad spend is paid straight to Google and Meta, and never mixed into our fee. Base scope is one location.

ADS · G

Google Ads

Catch clients already searching nearby

$999per month
  • Search and Maps campaign strategy
  • Keyword, match-type, and negative-keyword management
  • Ad copy and extension optimization
  • Conversion tracking and landing-page review
  • Weekly bid, budget, and search-term optimization
  • Monthly lead and efficiency reporting
Ask about this plan

ADS · M

Meta Ads

Fill quiet days on Instagram and Facebook

$999per month
  • Campaign strategy and account structure
  • Audience, retargeting, and offer setup
  • Pixel and conversion-tracking review
  • Campaign copy and creative adaptation
  • Weekly budget and performance optimization
  • Structured testing and monthly reporting
Ask about this plan

Support around the booking

More ways we keep the book full.

salon Web Design

$1,500 one-time
  • Up to five core pages
  • Mobile-first branded website design
  • Tap-to-call and inquiry forms, with booking/appointment functionality included
  • Local SEO structure and schema
  • Analytics and conversion-tracking setup
  • Editable content areas and content handoff
  • Two consolidated revision rounds
Ask about this plan

SEO Management

$999 per month
  • One location or priority market
  • Monthly keyword and competitor priorities
  • Google Business Profile optimization and monitoring
  • On-page SEO for priority existing pages
  • 2 SEO content pieces or page upgrades per month
  • Internal links, schema, and citation oversight
  • Monthly visibility and conversion report
Ask about this plan

Social Media Management

$699 per month
  • 20 posts per month, up to 5 per week
  • Custom graphics, captions, and publishing
  • 4 edited short-form videos per month
  • Facebook, Instagram, and Google updates
  • Monthly content calendar
  • Monthly analytics with next actions
  • One consolidated approval round each month
Ask about this plan

Social Media Launch

$699 one-time
  • Facebook and Instagram setup or optimization
  • Google Business Profile and Yelp profile review
  • Social profile copy and image specifications
  • 3 custom graphic posts
  • 1 short-form video
  • 3 ready-to-publish captions
  • 30-day starter content calendar
Ask about this plan

Explore support by service.

Proven first at Element Nail Bar

EDGE was shaped inside Element Nail Bar.

Element Nail Bar is owned by EDGE's founder.

Google ratings as of Oct 28, 2026. Follower counts from the public profiles on Aug 13, 2026.

Company-owned and franchised salon groups

Built for single salons and multi-location groups.

Keep shared standards clear while each location retains its own services, local information and reporting.

Your questions

Clear answers before we start.

Which service should I start with?+

Start with the free check-up when you are unsure. We review your market, offer, customer path, and current visibility, then discuss the service that fits the priority.

Can I hire Edge for one service?+

Yes. A focused engagement can be the right fit when one service addresses the current priority.

What is included in each fee?+

Each package card lists its approved deliverables and material exclusions. Additional locations, new builds, advertising spend, and other separate scope are identified where they apply.

Is advertising spend included?+

No. Google Ads and Meta Ads management fees cover the listed management work. The media budget paid to the advertising platform is separate.

Does a website build include ongoing SEO?+

The web design package includes the listed local SEO structure, schema, analytics, and conversion setup. Ongoing SEO management is a separate monthly package.

Can you work with my existing website?+

Often, yes. The audit or first conversation can identify whether improving the current site is more useful than rebuilding it.

Which salons and spas do you work with?+

Nail salons, hair salons, beauty salons, lash and brow studios, and day spas. We support single salons and multi-location groups.

How are results measured?+

Measurement depends on the service and available access. We look at meaningful actions such as calls, forms, inquiries, and platform reporting rather than promising a particular ranking, sales volume, or return.

Free check-up

See where your bookings leak.

Tell us about your salon and we'll send back the fixes that matter most.

Get my free check-up