Built for salons & spas
Google and Meta ads, connected to the booking.
Choose Google Ads, Meta Ads or both, with a clear path from the ad to your salon.
Built around your salon
Google & Meta Ads Management
Use Google when people are actively searching for a service; use Meta when an offer, audience, or creative needs to reach potential customers on Facebook and Instagram. Management fees and advertising spend remain separate, and reporting keeps clicks, inquiries, booked appointments, and customers distinct.
- Google Search and Maps campaign management
- Meta audience, retargeting, and offer setup
- Creative and landing-page coordination
- Conversion tracking and reporting
Google Ads
Meet active search demand with a clear offer.
Google Ads can fit a business that wants to reach people already searching for its service. Edge works on campaign structure, keywords, ad copy, landing-page fit, budgets, and conversion tracking within the approved scope.
Keyword, match-type, and negative-keyword management
Ad copy and extension improvement
Search-term, bid, budget, and lead reporting
Meta Ads
Put a relevant offer in front of potential customers.
Meta Ads can fit a business testing an offer, audience, or creative on Facebook and Instagram. Edge manages the agreed campaign structure, audience, creative adaptation, testing, and reporting.
Audience and retargeting setup
Offer and creative testing
Pixel and conversion-tracking review
Performance and next-test reporting
Management and measurement
Keep attention, inquiries, and customers distinct.
Clicks and impressions describe delivery. Inquiries are customer actions. Paying customers and return depend on the offer, sales process, service, and data available beyond the ad platform.
Conversion-path and landing-page review
Weekly optimization within the management scope
Monthly lead and efficiency reporting
Clear limits when tracking or provider access is incomplete
Separate costs
Know what the management fee covers.
The current catalog lists $999 per month for Google Ads Management and $999 per month for Meta Ads Management. The advertising budget paid to Google or Meta, new production, landing-page builds, and call-tracking subscriptions are separate where stated.
Management fee
The Edge work listed in the selected package.
Advertising spend
The media budget paid to the platform.
Additional scope
New creative production, landing pages, or tools when required.
Pricing · Management fees
Ads that fill the chairs.
Ad spend is paid straight to Google and Meta, and never mixed into our fee. Base scope is one location.
ADS · G
Google Ads
Catch clients already searching nearby
$999per month
- Search and Maps campaign strategy
- Keyword, match-type, and negative-keyword management
- Ad copy and extension optimization
- Conversion tracking and landing-page review
- Weekly bid, budget, and search-term optimization
- Monthly lead and efficiency reporting
ADS · G + M
Google + Meta
The full booking engine for one salon
$1,899per month
- Everything in Google Ads Management
- Everything in Meta Ads Management
- Both channels in one monthly report
- Ad spend paid to each platform
ADS · M
Meta Ads
Fill quiet days on Instagram and Facebook
$999per month
- Campaign strategy and account structure
- Audience, retargeting, and offer setup
- Pixel and conversion-tracking review
- Campaign copy and creative adaptation
- Weekly budget and performance optimization
- Structured testing and monthly reporting
Proven first at Element Nail Bar
Systems shaped inside a real salon group.
Element Nail Bar is owned by EDGE's founder.
Google ratings as of Oct 28, 2026. Follower counts from the public profiles on Aug 13, 2026.
Your questions
Clear answers before we start.
Should I start with Google Ads or Meta Ads?+
Google often fits active search demand. Meta can fit offer, audience, and creative testing. The audit or first conversation can compare the customer path and available tracking before a recommendation.
Is advertising spend included in the $999 fee?+
No. The $999 monthly management fee covers the listed Edge work. The media budget paid to Google or Meta is separate.
Do paid ads improve organic rankings?+
Paid campaigns can create paid visibility and measurable inquiries. They do not buy improved organic rankings.
What if tracking is incomplete?+
Edge identifies the gap and reports the limits of the available data. The work should not present clicks or impressions as completed customers.
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